dirtyDogStink

The Get a Mac ad campaign

Tuesday, May 09 2006

Have you seen the new Apple ads for their "Get a Mac" campaign?

Personally, I like the way the ads are delivered. Simple, easy to understand and funny. Not too mention Apple definitely knows how to play the stereotypes.

...but [and you knew it was coming] I don't care for the us-versus-them style and blatant negativity towards PCs (a.k.a.: Microsoft). Similar to the satellite-versus-cable TV ad campaigns that have been going on for a few years now. I remember the first time I saw the [insert satellite tv company here] ad where the two young children are laying on the floor playing with plastic animals. The little girl turns to the other child and says "daddy says that cable is like a snake in the grass." I immediately thought that it was a low-down, politician's way of advertising...mud-slinging. That completely turned me off to the product (not my only reason, but one of them). How about extolling your virtues to me? Tell me what makes your thing-a-ma-jig so good. Tell me why so many people love your gadget. Show me how people love using your what-cha-ma-callit. Make me feel good about your product...without being a hater.

Yes, I think the ads are funny, but I think that Apple has had many other successful advertising campaigns that didn't stoop to mud-slinging...so why do it now?

~tod

tags: apple microsoft get+a+mac advertising